Value-Based CFO  •  Virginia, Washington D.C. & Maryland

Strategic finance for founder-led businesses at their highest-stakes moments.

The strategic financial specialist who makes founder-led businesses sellable, financeable, and correctly priced.

A boardroom-grade finance partner who prices the work against the value it unlocks — capital secured, margin recovered, a higher valuation at exit.

Sellable
Diligence-ready financials, normalized EBITDA, and a value narrative — before the buyers arrive.
Financeable
Models and reporting that lenders and investors say yes to.
Correctly Priced
True unit economics that recover the margin most owners leave on the table.
The Problem I Solve

You believed in something enough to build it. The numbers were never the part that kept you up at night — until now.

The same conviction that brought the product to life is exactly why the numbers took a back seat. But when the stakes rise — a raise, a repricing, a board, a sale — the quiet gaps start to show.

01

No forward cash visibility

Imagine seeing what’s coming — a rolling forecast and scenario view that let you make moves early and with confidence, instead of reacting at month-end.

02

Not bankable or financeable

We’ll build the defensible model and clean reporting that make lenders and investors lean in — so you walk into those rooms ready, and they say yes.

03

Pricing set by feel, not economics

Once you can see your true cost-to-serve and unit margins, pricing becomes a lever you control — and the margin already in your business comes into view.

04

Not board- or buyer-ready

When the recap or sale comes, you’ll have it ready — normalized EBITDA, a clean diligence pack, and a value story that earns the multiple your work deserves.

What I Do

Five pillars, each tied to a decision that moves real money.

Every engagement strengthens one leg of the promise — sellable, financeable, correctly priced.

01

FP&A & Forecasting

The planning machinery your business runs on — so you see what’s coming before it arrives.
  • Budgets & long-range plansAnnual budgets, monthly/quarterly forecasts, 3–5 year planning.
  • Budget-to-actual varianceThe cadence that turns surprises into decisions.
  • Dashboards & KPIsThe metrics leadership actually reviews.
02

13-Week Cash Flow & Liquidity

Forward cash visibility that ends the month-end scramble.
  • 13-week rolling forecastA near-term liquidity view that anticipates gaps before they bite.
  • Working-capital managementTightening the cycle from invoice to cash — critical in GovCon contract gaps.
  • Scenario & runway modelingKnow your options early, not in crisis.
03

Bankability & Financing Readiness

Models and reporting that lenders and investors say yes to.
  • Investor- & board-ready plansRevenue and cost drivers, unit economics, the narrative that wins funding.
  • Financeable modelsMulti-year P&Ls and covenant analysis built to survive diligence.
  • Capital-raise supportLender/investor packs and modeling that improve terms.
04

Pricing & Unit-Economics Strategy

Find the margin hiding in how you price — most businesses are leaving real money on the table.
  • Cost-to-serve & margin redesignTrue unit economics, ASP, and margin structure laid bare.
  • Bundling, credit & model designPricing architecture, NPV/CLV, and GTM repricing.
  • Usage-based & AI pricingSpecialist experience pricing Agentic-AI products.
05

Board, Investor & Deal Readiness

Be ready before the bankers and buyers arrive.
  • Internal controls & governanceSOX-grade controls, audit/DCAA readiness, single source of truth.
  • Board & investor reportingThe packages and storytelling that hold leadership’s confidence.
  • M&A & exit readinessNormalized EBITDA, diligence pack, valuation, and value narrative.
The Value-Based Approach

You pay for outcomes, not hours.

Every engagement is anchored to a quantifiable outcome — a closed raise, recovered margin, a cleaner valuation at exit — so my incentives align with yours from day one.

Project-Based

Value-Priced Projects

A flat fee scoped to the outcome and benchmarked to ROI, not hours. Best for exit-readiness, a pricing overhaul, or a capital-raise model.

Ongoing

Strategic Retainer

A monthly access fee for ongoing FP&A and advisory between value-events — your permanent strategic finance seat.

Aligned Upside

Success / Equity Component

For high-conviction clients, a reduced base plus a bonus tied to a closed deal, raise, or margin target. Shared upside, shared risk.

Every quote is tied to the dollar outcome at stake — so the value is clear before the work begins, and proven by the time it ends.

What You Can Engage

Six ways to put strategic finance to work.

From a focused diagnostic to an embedded seat — each scoped to the decision in front of you.

Fixed-Fee · 2–3 Weeks

CFO Diagnostic

A fast, focused read of where the value — and the risk — is hiding.

Value-Priced Project

Pricing & Unit-Economics Overhaul

Find the margin hiding in how you price.

Value-Priced Project

Exit / Sell-Side Readiness

Make the business diligence-ready before the buyers arrive.

Value-Priced · + Success Fee

Capital-Raise Readiness

A financeable model and the pack that gets a yes.

Fixed-Fee Project

Financial Model / Plan Build

The board- and lender-ready plan that wins approval.

Monthly Retainer · 3 Tiers

Strategic Finance Retainer

Your standing strategic seat between the big decisions.

Who I Work With

Founder-led businesses at a decision point.

Owners who want a strategic financial partner in the room when the decisions get big.

$5M–$50M

GovCon & professional-services firms

Preparing for succession, sale, or a PE recap — needing normalized EBITDA and diligence-ready financials.

$5M–$30M

Growth-inflection companies

Facing margin compression or a repricing decision — needing real unit economics behind the next move.

$5M–$40M

Capital-seeking operators

Raising debt or equity, or seeking board approval, who need a financeable model and a credible plan.

Credentials & Background

Twenty-plus years across Wall Street, private equity, and the Fortune 500.

The deal pedigree, P&L command, and pricing science behind every engagement — delivered hands-on, end-to-end.

Lehman Brothers
Investment Banking

Built financial models supporting $1B+ in equities, fixed-income, and M&A transactions.

Standard Chartered
M&A & Private Equity

$500M+ M&A advisory; $250M of equity investments; 100+ businesses evaluated.

Intel
P&L Management

$200M+ P&L; implemented SOX controls across four divisions.

AWS
Pricing Strategy

Founding finance member of AWS’ Agentic AI business, established in early 2025; priced new Agentic AI services launched in early 2026.

Mukundi Investments
Founder & Operator

Built a new fast-food concept in a challenging emerging market — grew it from zero to four locations.

GXO Logistics
P&L Management

First on-site finance lead for a GXO operation in Arizona; managed a $30M P&L.

Doctoral Candidate — Public Policy (Economic Policy), Helms School of Government, Liberty University
MBA — W.P. Carey School of Business, Arizona State University
BA — International Affairs / Economics & Business, Lafayette College
How The Partnership Grows

It starts small, proves itself, and becomes permanent.

Every relationship follows the same arc — low risk to begin, earned trust by the end.

01
Prove it

Start with a focused diagnostic

A short, fixed-fee read of the business that surfaces where the value — and the risk — is hiding. Low commitment, clear answers.

02
Deliver it

Tackle the value-event together

A scoped project around the decision in front of you — a raise, a repricing, a sale — priced to the outcome and built to show real return.

03
Embed it

Become your standing strategic seat

Once the value is proven, I stay on as your embedded finance partner — in the room for every big decision that follows.

Start with the value-event, prove the return, then grow into the seat at the table.

Let’s Talk

Have a financing round, a repricing, or a sale on the horizon?

A short discovery conversation pinpoints the decision in front of you. Then a scoped proposal, tied to the value at stake.

simbai@flexforcedmv.com 202-709-5589  ·  480-737-4872 ⚲ Alexandria, VA — serving Virginia, Washington D.C. & Maryland